I help mid-market and enterprise teams adopt AI with discipline and modernize aging web platforms — without runaway cost or risk. 20+ years in web platform engineering, writing honestly about what actually works.
From the Blog
HBR says AI is rewriting the economics of outsourcing. I've been living the micro version of that argument for the past year — here's what it looks like from inside a web team.
I translate technical complexity into business language — and I've been doing it since 1996, when the web was new and the rules hadn't been written yet.
Currently leading Commercial Technology web development at Fluke Corporation. I write about AI, distributed teams, platform modernization, and what it actually takes to build things that last.
Full story →20+
Years in tech
1996
When I started
150+
Projects shipped
Seattle
Based in WA
Expertise
Business case before tooling. Governance before rollout. Team enablement before headcount promises. I help organizations adopt AI in a sequence that holds up — and measure the productivity gains instead of asserting them.
Read the case study →Aging web estates carry quiet costs — licenses, vendors, infrastructure, drag. I migrate legacy platforms to modern, lower-cost architectures without disrupting operations, and make the savings show up in the budget.
Read the case study →High-traffic platforms have to be fast and defensible. Edge architecture, WAF and DNS hardening, search and caching performance — engineering that shows up in page speed, uptime, and risk posture.
Read the case study →Whether it's a technology strategy question, a leadership challenge, or just a conversation — I'm here.
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